Research & Academic Focus
I’m an accomplished academic and technology leader bridging research and industry to shape the future of technology, health and wellbeing. My work focuses on designing secure, user-centred mobile systems leveraging AI, crowdsourcing and mobile sensing to advance assistive healthcare, particularly for underserved groups. I’m passionate about scaling these solutions into AI-driven mHealth platforms for preventive care, remote monitoring and telehealth, aligning with the UAE’s vision for digital health and patient empowerment.
Top-Tier Publications
Published in prestigious HCI & medical journals.
20+ Years of Industry Experience
FinTech, HCM, Policing, Supply Chain & Logistics.
Scaled Revenue to £70M+
Drove product innovation in HR, Payroll & ATS.
> 70% TCO Reduction
Via strategic restructuring & AI-driven optimisation
NPS Turnaround From Decline to Growth
Through AI-driven initiatives
Strategic Growth: Drove product portfolios from £25M to £70M, achieving significant market expansion and revenue growth through innovation.
Financial Acumen: Delivered a > 70% reduction in Total Cost of Ownership (TCO) by optimizing cloud architecture and leading strategic negotiations.
Customer-Centric Turnaround: Engineered an NPS turnaround from decline to growth by embedding AI-driven solutions to enhance customer experience.
Technical Leadership: Modernized cloud infrastructure, scaled global engineering teams to nearly 100 members, and championed AI-driven operational enhancements.
Cybersecurity & Transformation: Strengthened security posture and led Agile transformations, reigniting stalled programs and ensuring high-reliability solutions.
Executive Strategic Leadership Lvl 7
2024
Imperial College Business School, UK
Chartered Fellow ‘CMgr FCMI’
PhD, Human-Computer Interaction
2019
Newcastle University, UK
MSc, Networking Systems
2007
University of Sunderland, UK
BSc, Computer Science
2005
Applied Science University, Jordan
Certifications
- AWS Certified Solutions Architect
- (ISC)² Cybersecurity Certified
- Azure Data Scientist Associate
MobileHCI '17: Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services (Vienna, Austria)
CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems
BMJ open 9 (1), e024233 - in 2019
Newcastle University